USMS Mission, Vision, and Values

Our passion is swimming and we know it changes lives. These are the principles that help guide our passion.

Mission

Empower adults to improve their lives through swimming. 

Vision

Foster a nationwide adult swimming community through lifelong fitness, competition, and education. 

Values

• Fitness
• Camaraderie
• Inclusion
• Learning
• Excellence
• Competition
• Fairness 

Strategic Priorities 

• Club Development
• Events Development
• Community Development
• Local Focus and Support
• Independent Swimmer Support

You can read more about our strategic priorities here.