Try Masters Swimming is a chance to introduce adults to the life-changing benefits of Masters Swimming. People are happier when they swim, and we want everyone to experience that feeling.
During the month of July, anyone can try a FREE workout at participating clubs nationwide. Why July? Because it's between the two biggest swimming events of the year: the U.S. Olympic Team swimming trials and the Tokyo Olympics. It's the big moment every four years—usually :)—when nearly everyone has an interest in the sport we love. Instead of just hearing people talk about swimming this year, let's get them to actually try it.
How Can I Help?
The Olympic ads, live stream, video clips, and news articles will get the interest in swimming brewing and our USMS ads will help get some awareness and conversation going about adult swimming, but we know a personal touch is the most impactful. So we're asking you, our amazing members, to not only help spread the word in person to your friends, co-workers, and neighbors but to also share on social media. To help get the digital conversation going, we've created graphics and sample text you can use (coming soon). However, the biggest impact will come if you share something personal about what swimming means to you, whether in person or online. Your story is amazing and unique, and your words can help get people in the water.
Don't know whether your club is participating in Try Masters Swimming? Ask your coach. But even if your club isn't signed up or you don't swim with a club, don't let that stop you from being part of the campaign and spreading the word.
My club is officially participating
Outside of getting everyone you know to try a FREE workout, you should be creating an awesome on-deck and in-the-pool experience for swimmers who are trying it. The impact you can make by greeting them, talking with them, and encouraging them is crucial.
My club is NOT officially participating or I am unattached
In addition to spreading the word to everyone you know, see if your coach will allow a free workout during July, and help plan a few special workouts for trial members. If your club can't accommodate it or you're not part of a club, amplifying USMS's message on social media can be very impactful, so please interact with our posts, share your swimming story, and help create a welcome online presence.
Thank you for being a member of USMS and helping raise awareness for Try Masters Swimming. We couldn't do it without you.
Member Toolkit (coming soon)