Encouraging More Adults to Swim
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U.S. Masters Swimming partners with P2Life

Nutrition company, P2Life, and USMS provide fundraising opportunity for clubs

USMS | February 26, 2013

P2Life has signed on as a multiyear partner and sponsor of U.S. Masters Swimming, the national governing body for adult swimming in the United States. USMS clubs and Masters coaches will be able to raise money for their clubs by purchasing P2Life’s products through customized web portals.

USMS member and Masters world record holder, Tim Shead, founded P2Life 30 years ago in South Africa. Shead then brought P2Life to the U.S. in September 2011. P2Life has made a strong impact on the USA Swimming market by supporting 10 athletes on the 2012 U.S. Olympic Team.

“Tim has been a longtime USMS member and a big swimming supporter at every level,” says Rob Butcher, USMS Executive Director. “P2Life has developed a meaningful give-back program for the swimming community. Any club or Masters coach can register its own web portal through p2life.net/usms and with every product purchased through that portal, the club will receive a percentage of sales.”

“Masters swimming and involvement with the Masters community has been a passion of mine for more than three decades,” says Tim Shead, P2Life CEO and 42-time Masters world record holder. “I can’t describe how delighted I am that our company and USMS have formed a strong sponsorship alliance. We are exceptionally proud of our products and their proven record of improving health and physical performance. Seven 2012 Olympic gold medalists were loyal consumers of P2Life products as they prepared for London. And we are strongly motivated to give back to swimming by providing significant fundraising opportunities to Masters coaches and clubs. Thanks USMS!”

Contact: Kyle Deery | 941-556-6274 | kdeery@usms.org

About P2Life    

P2Life is a global nutritional supplement company that develops and distributes tested, high quality products that improve health and physical performance for those with active life-styles. The company was introduced in the US in 2011 targeted specifically against the elite competitive swimming market. P2Life is a direct sales organization that offers innovative opportunities for its distributors to enhance their income or raise funds for worthy causes. For more information contact Chris Shead at info@p2life.com or 954-585-7880.

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About U.S. Masters Swimming

U.S. Masters Swimming encourages adults to enjoy the health, fitness, and social benefits of swimming by providing more than 2,000 adult swimming programs and events across the country, including open water and pool competitions. USMS’s nearly 70,000 members range from age 18 to 99 and include swimmers of all ability levels. The nonprofit also trains and certifies coaches and provides online workouts, a bimonthly member magazine, monthly eNewsletters, and technique articles and videos at usms.org.

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