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by The Professionals at SwimOutletcom

March 29, 2016

An online team store makes it easy for your team to stand out

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There’s a tongue-in-cheek saying going around these days in the tech world that, at some point in the not-so-distant future, we’re all going to lose our job to robots.

Although that might seem a little farfetched in this century, it’s no secret that automation and the rise of computers the past three decades has meant increased efficiency in both the workplace and home.

The same can be said for the latest evolutions in online ordering, more specifically: how to set up and order the custom gear for your Masters swim team. Technology and automation creates efficiency, which gives you more time to do the things you love, such as swimming or coaching.

It’s often tough to get away from old processes—old habits die hard—but it’s worth considering organizing your annual team gear order using the latest-available technology to help you out. Any coach or team volunteer who’s ever coordinated a large clothing order for your team can attest to the hours spent getting it right.

One option is to simply keep your team members’ names and sizes on an excel spreadsheet. Gone are the days of handwritten sheets. You can also take that spreadsheet, put it on the cloud and share that with your entire team, so each person can edit his or her information directly on the cloud-based file. Photos of the custom items you’ve selected for your team can also be put on the cloud with a service like Dropbox, so everyone can preview the purchase options.

However, to take all the hassle of collecting payments and sorting and distributing correct sizes to your swimmers, a better option is to create an online custom team store for your team. There are a variety of ways to do this from a fully built-out store using retail software that can be purchased, to a more turnkey solution such as the Team Store Platform.’s new team store platform launched this year and allows you to upload team logos, select the products you want to customize for your team, lay out the designs, and enable personalization. Swimmers are not only able to order the team gear, but they can add their names or nicknames at check-out. Customers can also select other items during the shopping process, such as goggles, fins, etc., making it easy to get everything they need in one place.

Best of all, the online team store is completely free and provides cash back for every referred sale, offering a great way to raise money for your team.

Let technology be your friend (unless it’s going to take your job!) and see how you can set up a custom team store in just minutes.


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