February 29, 2012

Marriott to be Title Sponsor of Marriott USMS Summer Nationals

Marriott International has signed on as a multi-year title sponsor of the Marriott USMS Summer Nationals and becomes the official hotel sponsor of U.S. Masters Swimming, the national governing body for adult swimming in the United States. USMS members will be able to make reservations through a customized travel portal, marriott.com/usms, with a portion of revenue going back to USMS and event hosts. 

Hotel industry data shows that leisure and personal travel is one of the fastest growing market segments. This sponsorship will enable Marriott to increase occupancy and grow market share by attracting traveling Masters swimmers and their families. Marriott expects this relationship will increase the likelihood that these families will choose Marriott hotels for their vacations and weekend getaways. And, with nearly all Marriott hotels offering swimming pools, these guests can still get in their swim practice on the road, or have some fun and relax in the water.

“Because USMS is an all adult organization and its members are decision-makers, it provides us with a unique business opportunity,” says Joanna Todd, vice president, segment marketing strategy for Marriott International. “This sponsorship gives us great visibility with more than 55,000 adult swimmers, many of whom travel for business and pleasure. We additionally are pleased to be title sponsor for the Marriott USMS Summer Nationals that will be hosted in the Olympic Trials venue immediately following the USA Swimming Olympic Trials. We look forward to making the nationals a memorable event.”

“Prior to signing our sponsorship, USMS hosted a few of their events at some of our properties,” says Randy Griffin, vice president of sales with Marriott International. “The results exceeded our expectations and reinforced our belief this will be a great sponsorship for us. We look forward to welcoming USMS members with Marriott’s high level of service and accommodations.”

“Marriott is a signature partner for us,” says USMS Executive Director, Rob Butcher. “In addition to their official hotel status, Marriott has helped create an opportunity for our local event hosts to promote Marriott hotels and generate revenue from bookings. On top of that, Marriott will be title sponsor of our most visible event, the Marriott USMS 2012 Summer Nationals, which will be held in the Olympic Trials pool. This will be a marquee event for USMS and we are thrilled to be partnering with Marriott.”

About U.S. Masters Swimming

U.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes adult health, fitness, wellness and competition through swimming. It does so by partnering with more than 1,500 adult swim programs across the country that offer swimming and fitness programs, promotes information via a bimonthly member magazine and usms.org, and sanctions and promotes pool, open water and virtual competitions. More than 55,000 adults are registered members of U.S. Masters Swimming. For more information, contact us at 655 North Tamiami Trail, Sarasota, FL 34236 or by phone at 941-256-USMS (8767).

Contact: Kyle Deery, U.S. Masters Swimming

Phone: (941) 556-6274; email: kdeery@usms.org