USMS periodically conducts member surveys. The surveys are designed to help us accomplish several important goals. The first is to help us better understand our members so that we can better serve them. This is particularly important when it comes to the information we provide to our members in our publication, USMS SWIMMER, through the brochures we publish, and through information on our web site.  The second goal is to help us better understand why different people join masters swimming so that we can help teams do a better job recruiting new members. The third goal, and perhaps the most ambitious, is to learn about the consumption habits of our members so that we can secure sponsors, magazine advertisers and other business relationships.

May 2006 Survey Reports

The following reports have been produced from two surveys conducted during May 2006. The first survey concerned general attitudes about USMS SWIMMER magazine and was distributed to 10,000 members. The results reflect the responses of 3756 members (37.56% response rate). The second survey was intended to reveal demographic and consumption behavior of USMS members and was distributed to 10,000 members (none repeated from the first survey). The results reflect the responses of 3521 members (35.2% response rate). Details of the analysis and methodology used are contained in the reports. Please note that some surveys overlap in the information they provide.

• Report on Attitudes about USMS SWIMMER of USMS Members
• Report on Demographic and Consumption Behaviors of USMS Members
• Report on USMS Member Segmentation Analysis
• Table Showing Gender Differences of USMS Members
• Report on USMS Member Preferences and Attitudes For Coaches and Clubs
• Report on USMS Member Preferences, Attitudes and Demographics for Zone Representatives