Encouraging More Adults to Swim
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Nationwide Insurance® Becomes Official Insurance Partner of U.S. Masters Swimming

USMS | September 10, 2013

Nationwide Insurance has signed on as the official life and auto insurance sponsor of U.S. Masters Swimming, the national governing body for adult swimming in the United States. As part of the agreement, Nationwide will become title sponsor of the Nationwide USMS Spring National Championship, through 2018.

“We seek to partner with organizations where there is a cultural, value, and demographic match,” says Kurt Ely, vice president, strategic partnerships, at Nationwide Insurance. “In addition to the 60,000 adult swimmers USMS represents, USMS is committed to adult water safety through its Swimming Saves Lives Foundation. Drowning is the second leading cause of accidental death in our country and is preventable by offering learn-to-swim programs. We look forward to supporting USMS with this important societal contribution and, in turn, by providing solutions that can meet their members’ insurance needs.”

“We are pleased that Nationwide recognizes the value and opportunity in being associated with USMS,” says Rob Butcher, USMS executive director. “Nationwide’s national agency presence will allow us to extend our invitation for more adults to swim, or learn to swim, across the country. It is also noteworthy that for Nationwide, a Fortune 500 company, this is their first sponsorship in the swimming industry.”

About Nationwide
Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides customers a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, pet, life insurance, farm, commercial insurance, annuities, mortgages, mutual funds, pensions, long-term savings plans and specialty health services. For more information, visit www.nationwide.com.

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About U.S. Masters Swimming

U.S. Masters Swimming encourages adults to enjoy the health, fitness, and social benefits of swimming by providing more than 2,000 adult swimming programs and events across the country, including open water and pool competitions. USMS’s nearly 65,000 members range from age 18 to 99 and include swimmers of all ability levels. The nonprofit also trains and certifies coaches and provides online workouts, a bimonthly member magazine, monthly eNewsletters, and technique articles and videos at usms.org.

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