USMS clubs are constantly trying to develop programs that draw people in, support their swimmers, and set the standard for other clubs to follow. Initiated in 2006, this annual award publicly recognizes the efforts of the great clubs that embody these attributes.

LMSCs may nominate clubs or they may encourage individual clubs to nominate themselves. Once a club receives this award, that club may not be nominated again for a period of five years.

Based upon the three core objectives: Serve, Educate, and Build Membership, each applicant should describe how the nominated club has met and is currently meeting the criteria.