Encouraging More Adults to Swim
About USMS

Malibu C and U.S. Masters Swimming Partner to Support and Encourage Swimmers

USMS | February 24, 2014

Malibu C, a Salon/Spa hair, scalp and skin wellness beauty collection, is partnering with U.S. Masters Swimming, the national governing body for adult swimming. The multi-year agreement provides Malibu C marketing, licensing, and promotional rights in the personal care products category.

"U.S. Masters Swimming is the right cultural and demographic fit for us," says Tom Porter, Malibu C's founder and president. "Malibu C has been dedicated to swimmers for almost three decades. As a pioneer of products for water-related issues of the hair, scalp and skin, Malibu C is the leader in research on how elements in water, including chlorine, calcium, copper, and other minerals, affect the external body." 

USMS and Malibu C both share a dedication to swimmers' overall wellness and the desire to provide opportunities for adults to become water-safe. "Malibu C's gentle, eco-conscious line of personal care products meets the needs of our diverse membership base of both competitive and fitness swimmers, whether they swim daily or once a week," says Rob Butcher, Masters Swimming's executive director." Just as beneficial is Malibu C's support in promoting our Swimming Saves Lives Foundation, which provides grants to programs that are offering adult learn-to-swim lessons, to its network of salons and retail partners."

About Malibu C

Malibu C is the # 1 Salon Hair & Skincare for swimmers with products that are 100% vegan and formulated without sodium-thiosulfate and other potentially harsh ingredients. Malibu C was the first company to introduce Wellness Treatments featuring patented formulas using L-Ascorbic Acid (Vitamin C) and other food- and pharmaceutical-grade wellness ingredients. These unique treatments are customized for various challenges specifically for color treated hair, blondes, scalp irritation, eczema, hard water, sensitive, problematic and aging skin, among other common issues of the hair, scalp and skin.

USMS Wave Seperator

About U.S. Masters Swimming

U.S. Masters Swimming encourages adults to enjoy the health, fitness, and social benefits of swimming by providing more than 2,000 adult swimming programs and events across the country, including open water and pool competitions. USMS’s nearly 70,000 members range from age 18 to 99 and include swimmers of all ability levels. The nonprofit also trains and certifies coaches and provides online workouts, a bimonthly member magazine, monthly eNewsletters, and technique articles and videos at usms.org.

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