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News Release

blueseventy becomes U.S. Masters Swimming Sponsor

December 21, 2008 - U.S. Masters Swimming is pleased to announce that starting January 1, 2009 blueseventy will become an Official Gold Medal Partner of U.S. Masters Swimming. The multi-year partnership will see blueseventy become the official swim skin of U.S. Masters Swimming which will feature event signage, presence on www.usms.org, a special member discount purchase program, co-branding promotion at blueseventy triathlon supported events and a season long print advertising sponsor in SWIMMER magazine.

"We're very pleased to be able to put something back into Masters swimming - investing in swimming is something that blueseventy is very serious about. The U.S. Masters Swimming community is tremendously loyal and we look forward to helping each member meet his or her objectives," commented Roque Santos, blueseventy V.P. Swimming and a USA Olympian.  Roque, a U.S. Masters Swimming member and Masters competitor continues, "the Masters swimming community has been a big supporter of blueseventy for several years, helping us to launch our 'Nero' suit, so we're excited to support their workouts, competitions, clinics and workshops."

Rob Butcher, U.S. Masters Swimming executive director commented "blueseventy has become a commonly seen brand at many of our competitions.  We are thrilled to have their global brand committed to giving back to our membership.  Their member incentive program we are developing extended exclusively to U.S. Masters Swimming members will more than pay for ones entire year membership.  In addition, their desire to promote U.S. Masters Swimming at open water and triathlon events they sponsor will really help extend, grow and strengthen our brand."


About U.S. Masters Swimming

U.S. Masters Swimming, founded in 1971, is a membership operated national governing body that promotes adult health, fitness and wellness through aquatics.  It does so by partnering with more than 700-adult swim clubs across the country that offer swim/fitness programs, promotes information via a bi-monthly member magazine and www.usms.org, and sanctions and promotes pool, open water and virtual competitions.  Nearly 50,000-adults are registered members of U.S. Masters Swimming.

About blueseventy

Founded in 1989, blueseventy has designed, tested, refined and crafted swim suits that transcend the confines of what is possible. In the process of this truly innovative development the brand has helped carry world-class athletes to victory while also building confidence in beginners.  For more information, visit www.blueseventy.com

Contact: Laura Hamel, U.S. Masters Swimming

Phone: (941) 556-6272; email: lhamel@usms.org

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