U.S. Masters Swimming Renews UltraSwim Sponsorship, Adds BullFrog, Icy Hot and Gold Bond Sponsorships
December 12, 2008 - U.S. Masters Swimming is pleased to announce Chattem, Inc. has renewed its sponsorship with UltraSwim as the Official Shampoo, and added BullFrog suntan protection, Icy Hot and Gold Bond powder as official partners as well.
“We developed a grass roots sampling and brand activation plan for UltraSwim to better take advantage of its sponsorship with the U.S. Masters Swimming membership, and it became apparent to both Chattem and us that the activation plan could naturally be extended to their BullFrog, Icy Hott and Gold Bond brands,” commented Rob Butcher, U.S. Masters Swimming Executive Director.
“With 50,000-adult members committed to their health and fitness, the U.S. Masters Swimming demographics is a terrific fit for our brands,” said Jennifer Cooper, brand manager for UltraSwim. “We’re excited to have an opportunity to get even more involved with UltraSwim and now introduce the BullFrog, Icy Hot and Gold Bond brands to the membership.”
The partnership will see increased UltraSwim, BullFrog, Icy Hot and Gold Bond presence at U.S. Masters Swimming two national pool championships and open water events via signage and sampling. In addition, the brands will be recognized in the member magazine and on the member website.
About U.S. Masters Swimming
U.S. Masters Swimming, founded in 1971, is a membership operated national governing body that promotes adult health, fitness and wellness through aquatics. It does so by partnering with more than 700-adult swim clubs across the country that offer swim/fitness programs, promotes information via a bi-monthly member magazine and www.usms.org, and sanctions and promotes pool, open water and virtual competitions. Nearly 50,000-adults are registered members of U.S. Masters Swimming.
About Chattem, Inc.
Chattem, Inc. is a leading marketer and manufacturer of a broad portfolio of branded OTC healthcare products, toiletries and dietary supplements. The Company's products target niche market segments and are among the market leaders in their respective categories across food, drug and mass merchandisers. The Company's portfolio of products includes well-recognized brands such as Icy Hot®, Gold Bond®, Selsun Blue®, ACT®, Cortizone-10® and Unisom®. Chattem conducts a portion of its global business through subsidiaries in the United Kingdom, Ireland and Canada. For more information, please visit the Company's website: www.chattem.com.
Contact: Laura Hamel, U.S. Masters Swimming
Phone: (941) 556-6272; email: email@example.com