Adult Swimmers Benefit from Expansion of Programs
76 Life Time Fitness and Life Time Athletic locations to offer Masters Swimming
Minneapolis and Sarasota, Fla. — Swimming has long been touted as a great sport and recreational activity virtually everyone can enjoy and benefit from. U.S. Masters Swimming and Life Time – The Healthy Way of Life Companysm (NYSE: LTM) today announce their partnership to expand adult swimming programs in place at 76 Life Time Fitness and Life Time Athletic premiere sports, professional fitness, family recreation, and spa destinations.
The expansion will bring USMS-sanctioned adult Masters Swimming® programs, led by certified USMS coaches, to Life Time Swim locations across the nation. Adults swimming in the program will be eligible to swim at all USMS-sanctioned events, giving thousands of swimmers the option to compete. As an added benefit, USMS members holding a Life Time membership will receive a complimentary month of Life Time’s Masters Swimming programming.
“This partnership is a win-win for both Life Time and USMS,” says Alicia Kockler, Life Time’s director of aquatics. “Life Time’s robust adult swim programming has been well received by our members of all swimming abilities since its inception. The additional benefits our members will receive through USMS—the ability to swim in USMS-sanctioned events, as well as USMS certified coaches and programming—and the benefits USMS members receive from us—increased access to pools with certified coaches—allows both programs to grow.”
“We’re the leading adult swimming organization in the United States—the most important benefits we can offer our members are pool access and professional coaching by qualified and certified instructors,” says Bill Brenner, USMS’s Club and Coach Services director. “By expanding our programming into 76 premier Life Time Fitness and Athletic locations, we’re expanding access to pools and to professionally trained coaches who understand how to make swimming fun and effective for adults of all ages and abilities.”
About U.S. Masters Swimming
U.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes health, wellness, fitness and competition for adults through swimming. It does so by partnering with more than 1,500 adult swim programs across the country; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website, usms.org; and by sanctioning and promoting pool, open water, and virtual events and competitions. Nearly 60,000 adults are registered members of U.S. Masters Swimming.
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of April 2014, the Company operates 109 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.